ANALYSIS ON MARKET CHANGE OF TOURISM DESTINATIONS IN ZHEJIANG PROVINCE BASED ON MARKET COMPETITION STATE MODEL

Yu Tong

ABSTRACT: In order to deeply study the tourism competitiveness of all cities in Zhejiang Province, based on the data related to the development of tourism industry in Zhejiang Province from 2006 to 2015, by using the tourism market competition state model, analysis is made on the inbound tourism and domestic tourism competition states of 11 cities. The results show that: the tourism industry in all cities of Zhejiang Province has unbalanced development; the market competition state of domestic tourism destinations in Zhejiang Province is obviously better than that of inbound tourism destinations, which shows that the markets of domestic tourism destinations have relatively stable and mature development.

Keywords: Market competition state, Zhejiang Province, markets of tourism destinations.